This Privacy Policy explains how Lifynext (“we”, “us”, “our”) collects, uses and protects your personal data when you interact with our website, the Baseline Audit, 1:1 coaching, The Lab — Tools & Observations, our newsletter and any related services.
Please read this Policy carefully so you understand what we do with your information and the choices you have. This Policy is designed to be clear and practical, not dramatic.
This Policy applies to you if you are a client, a prospective client, a visitor to our website, a subscriber to our newsletter, or a purchaser of our digital products.
Lifynext is a data-driven coaching business focused on high-performing professionals and business owners.
For the purposes of applicable data protection law (including the UK General Data Protection Regulation, “UK GDPR”), the data controller responsible for your personal data is:
Lifynext
167-169 Great Portland Street
London
W1W 5PF
United Kingdom
You can contact us about privacy matters at: info@lifynext.com.
The data we collect depends on how you interact with us. We aim to collect only what we actually need.
- Basic contact details: name, email address, and (optionally) role, organisation and country.
- Website usage data: technical information such as IP address, browser type, device type, pages visited, time and date of visits, and referral source. This is usually collected via cookies and similar technologies.
- Baseline Audit responses: information you provide when completing the Baseline Audit, including free-text responses, ratings, and behavioural or contextual information you choose to share.
- Coaching-related information: notes from coaching sessions, background information you provide before or after sessions, and practical details about your context (for example, your current role or business stage). These notes are kept at a high level and are not transcripts.
- Newsletter and content preferences: your email address, subscription status, and information about which emails you open or links you click, where supported by our email service provider.
- Purchase details: records of digital products you buy from The Lab — Tools & Observations, including items purchased, approximate purchase value and transaction date. Payment card details are processed by third-party payment providers and are not stored by us.
- Enquiry and booking information: information you submit via contact forms, discovery call booking forms or scheduling tools (for example, your availability, time zone and short notes on what you would like to discuss).
- Legal and system data: records needed for security, fraud prevention, legal compliance and system logs.
We use your personal data only for defined, legitimate purposes. These include:
- Providing and tailoring services: to deliver the Baseline Audit, 1:1 coaching and digital tools, and to tailor these to your situation.
- Responding to enquiries: to reply to questions you send via forms or email, and to manage discovery call bookings.
- Running the Baseline Audit: to receive, review and analyse your responses so we can prepare for coaching sessions and provide you with structured feedback.
- Delivering digital products: to process your order, provide access or download links, and maintain a basic record of your purchases.
- Sending newsletters and updates: if you subscribe, to send you observations, tools and relevant updates about Lifynext, and to understand what content is useful.
- Improving our services and website: to monitor performance, understand how people use the site, and make it clearer and more useful.
- Maintaining security: to keep systems secure, prevent abuse or fraud, and protect the confidentiality of coaching and audit data.
- Meeting legal and regulatory obligations: to keep records that tax, regulatory or professional rules may require.
We rely on different legal bases depending on the context in which we process your data:
- Contract: where processing is necessary to enter into or perform a contract with you, for example to provide coaching, run the Baseline Audit, deliver digital products or manage bookings.
- Consent: where you have clearly agreed to a specific use of your data, for example subscribing to the newsletter, or where we rely on optional cookies that are not strictly necessary.
- Legitimate interests: where we use your data in ways that are necessary for our legitimate business interests and are not overridden by your rights and interests, for example improving services, keeping basic records of interactions, or protecting the security of our systems.
- Legal obligation: where we must process certain data to comply with laws and regulations, such as tax or accounting rules.
Where we rely on consent, you can withdraw it at any time by following the instructions in our communications or by contacting us using the details in the Contact section.
We do not sell your personal data. We share it only when necessary and proportionate.
We may share your data with:
- Service providers and processors: such as website hosting providers, email newsletter platforms, scheduling tools, form tools (for example, online survey or form providers), analytics services and payment processors. These providers are only allowed to use your data to provide the relevant services to us and are bound by appropriate contractual obligations.
- Professional advisers: such as legal, financial or accounting advisers, where this is necessary for advice or compliance.
- Authorities and regulators: where we are legally required to do so, or where it is necessary to protect our rights, your rights, or the rights of others.
Where possible, we share only the minimum data required for the purpose in question.
Some of our service providers may be located outside the United Kingdom or European Economic Area (EEA), or may process data in other countries.
Where personal data is transferred outside the UK or EEA, we will take steps to ensure that appropriate safeguards are in place, such as using countries that have been deemed to provide an adequate level of protection, or using standard contractual clauses approved by relevant authorities.
Details of specific safeguards can be provided on request, to the extent that doing so does not create security risks for our systems.
We keep your personal data only for as long as it is reasonably needed for the purposes set out in this Policy, and to meet any legal, accounting or reporting requirements.
In general:
- Baseline Audit responses and coaching notes are retained for a period that allows us to work with you effectively and provide continuity over time. We periodically review stored data and remove information that is no longer needed.
- Client and transaction records (for example invoices, purchase records and basic contact details linked to those records) are typically kept for up to 7 years to comply with tax and accounting rules.
- Newsletter subscription data is kept while you remain subscribed. If you unsubscribe, we keep a minimal record of that fact so we do not email you again by accident.
- Technical logs and security records are kept for shorter periods unless they are needed for investigation or legal reasons.
Where we no longer need data, we will either delete it securely or anonymise it so it can no longer be linked back to you.
We take appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.
These measures include, as appropriate:
- using reputable, security-focused third-party service providers;
- restricting access to personal data to those who have a business need to know it;
- using strong authentication practices for systems where personal data is stored;
- keeping software reasonably up to date and applying security patches;
- using encrypted connections (HTTPS) for our website.
No method of transmission or storage is perfectly secure, but we aim to apply reasonable safeguards that match the sensitivity of the data and the risks involved.
Depending on your location and the applicable law, you may have the following rights in relation to your personal data:
- Access: to request a copy of the personal data we hold about you.
- Rectification: to ask us to correct inaccurate or incomplete data.
- Erasure: to request that we delete your personal data in certain circumstances.
- Restriction: to ask us to limit how we use your data in certain situations.
- Data portability: to receive your data in a structured, commonly used and machine-readable format, and to ask us to transfer it to another controller where technically feasible.
- Objection: to object to certain types of processing, including where we rely on legitimate interests, and to object at any time to direct marketing.
- Withdraw consent: where we rely on consent, to withdraw it at any time without affecting the lawfulness of processing before withdrawal.
To exercise these rights, please contact us using the details in the Contact section. We may need to verify your identity before responding.
You also have the right to lodge a complaint with your local data protection authority. If you are in the UK, this is the Information Commissioner’s Office (ICO). We would appreciate the chance to address your concerns first, so please consider contacting us initially.
Our website uses cookies and similar technologies to function properly, to understand how visitors use the site and, where applicable, to support analytics or other features.
Some cookies are strictly necessary for the site to work. Other cookies are optional and may require your consent, depending on the jurisdiction. You can control cookies through your browser settings and, where provided, through on-site cookie controls.
For more detail on the types of cookies we use, what they do and how you can manage them, please see our separate Cookie Policy, available from the website footer.
Lifynext is designed for adults, specifically high-performing professionals and business owners. Our services are not directed to children, and we do not knowingly collect personal data from anyone under the age of 18.
If you believe that a child has provided us with personal data, please contact us using the details in the Contact section so we can assess the situation and, where appropriate, delete the information.
We may update this Privacy Policy from time to time to reflect changes in law, guidance, our services or how we handle personal data.
When we make significant changes, we will update the effective date at the top of the Policy and may also provide a more prominent notice on the website or by email where appropriate.
We encourage you to review this Policy periodically so you stay informed about how we protect your data.
If you have any questions, concerns or requests regarding this Privacy Policy or how we handle your personal data, you can contact us at:
Email: info@lifynext.com
Postal address:
Lifynext
167-169 Great Portland Street
London
W1W 5PF
United Kingdom
When you contact us, please provide enough detail for us to understand your request. We aim to respond without unnecessary delay.
If you are not satisfied with our response to a privacy-related question or request, you may have the right to contact your local data protection authority. In the UK, this is the Information Commissioner’s Office (ICO). That said, we prefer to resolve issues calmly and directly wherever possible.