This Cookie Policy explains how Lifynext ("we", "us", "our") uses cookies and similar technologies on https://lifynext.com and any related pages (the "Website"). It sits alongside our Privacy Policy and focuses specifically on how information is stored and accessed on your device.
Because this is a data-driven coaching business, we care about the quality of the data we collect and your control over it. This Policy describes what cookies are, which types we use, why we use them, and how you can manage your preferences at any time.
By continuing to use the Website after seeing our cookie banner, you agree to the use of cookies as described here, unless you adjust your settings to disable them.
Cookies are small text files that are stored on your device (for example, your computer, tablet, or phone) when you visit a website. They allow the website to recognise your device and remember certain information about your visit, such as your preferred language or which pages you viewed.
Alongside cookies, we may also use similar technologies such as pixels, tags, local storage, and scripts. To keep this Policy readable, we refer to all of these collectively as "cookies" unless a distinction is needed.
Some cookies are set directly by us (first-party cookies) and some are set by third-party services that we use (third-party cookies). Both types are covered by this Policy.
We use a small, intentional set of cookies to keep the Website functioning, to understand how it is used, and to improve your experience. Broadly, they fall into the categories below:
- Strictly necessary cookies – These are essential for the Website to work properly and to provide basic functions such as page navigation, security, and form submission. The Website cannot function correctly without them, so they cannot be switched off in our systems.
- Performance and analytics cookies – These help us understand how visitors use the Website: which pages are visited, how long pages are viewed, and where visitors come from. We use this information in aggregate to improve structure, content, and performance. We do not use analytics to build individual personality profiles.
- Functionality cookies – These remember choices you make, such as your cookie preferences, so that the Website can offer a more tailored and consistent experience when you return.
- Advertising or marketing cookies – These may be used, where enabled, to measure the effectiveness of campaigns or to understand which resources are most useful to visitors arriving from newsletters, partner sites, or other channels. We do not run behaviourally targeted ads on this Website, but third-party tools we integrate with may set their own marketing cookies.
For a more concrete view of what we use, see the "Cookies We Set" section below.
| Cookie / Tool | Provider | Purpose | Duration & Type |
|---|---|---|---|
| lifynext_session | Lifynext | Maintains a secure session for basic site functions (for example, keeping track of navigation state and forms). | Session cookie; deleted when you close your browser. |
| cookie_preferences | Lifynext | Stores your choices made in the cookie banner or preference centre so that we remember which categories you have accepted or rejected. | Persistent cookie; typically stored for up to 12 months unless you delete it earlier. |
| Analytics tools (for example, privacy-focused web analytics) | Lifynext / analytics provider | Collects aggregated information about how visitors use the Website (pages visited, time on page, referring sources) to help us improve structure and content. | Persistent cookies; retention typically between 1 day and 24 months, depending on the specific tool and settings. |
| Embedded booking tools (for example, calendar scheduling) | Third-party booking provider | Enables you to view available time slots and book calls or sessions directly from the Website. | Session and persistent cookies; duration defined by the booking provider. |
| Embedded forms (for example, audits or contact forms) | Third-party forms provider | Allows you to complete audits, questionnaires, or contact forms; may also provide basic analytics on form usage. | Session and persistent cookies; duration defined by the forms provider. |
Some cookies on the Website are set by third parties whose services we use to run a modern, secure coaching business. These may include analytics providers, payment or checkout processors for digital products, calendar-based booking tools, video or audio hosting platforms, and form or survey providers used for the Baseline Audit or other diagnostics.
These third parties may use cookies and similar technologies to deliver their services, maintain security, prevent fraud, compile usage statistics, or understand the effectiveness of content and campaigns. Where feasible, we choose providers that offer strong privacy controls and, where relevant, IP masking or similar safeguards.
We do not control the full details of how third-party cookies are used. Their cookies are governed by their own privacy or cookie policies, which we encourage you to read. You can usually manage your preferences for these services through our cookie banner (where they are grouped by category) and through your browser settings, as described below.
You remain in control of your cookie choices. There are two main ways to manage them:
- On-site cookie banner or preference centre – When you first visit the Website, you will see a cookie banner. You can accept all optional cookies, reject non-essential categories, or choose a more granular set of preferences. Where available, you can return to your preferences at any time via a link in the footer or within the banner itself to update or withdraw consent.
- Browser settings – Most browsers allow you to view, delete, or block cookies on a site-by-site or global basis. You can usually find these controls in the privacy or security settings of your browser. If you block all cookies, some parts of the Website may not function correctly or may become less smooth to use.
If you clear cookies in your browser, this will remove our stored cookie-preference record, which means you may see the cookie banner again and be asked to set your choices once more.
We may update this Cookie Policy from time to time, for example when we introduce new tools, change providers, or when laws or guidance evolve. When we make significant changes, we will adjust the "Last updated" date at the top of the Policy and, where appropriate, provide a more prominent notice on the Website or within the cookie banner.
Your continued use of the Website after any changes take effect will be treated as acceptance of the updated Cookie Policy. If the changes are material, we may ask you to review and refresh your cookie preferences.
If you have any questions about this Cookie Policy or how we use cookies and similar technologies, you can contact us at:
Email: info@lifynext.com
Post: Lifynext, 167-169 Great Portland Street, London, W1W 5PF, United Kingdom
For broader information about how we handle personal data, including your rights and how to exercise them, please refer to our Privacy Policy, available via the link in the Website footer.